This article describes how XReco member ZAUBAR is developing AR experiences by using AI technology to facilitate the creation of AR experiences for the tourism and automotive industries.
It happened again in February 2025. The 20 XReco partners came together again from 12 to 14 February. This time, everyone travelled to our partner RAI – Radiotelevisione Italiana in Turin. The focus was on the tastings of the latest developmets of the XReco tools.
The EU project XReco enters its next phase. From October 15 to 17, 2024, the XReco consortium met in Madrid, this time hosted by our partners at VISYON. The 20 XReco partners from 12 European countries presented their latest advances in 3D, XR and AR media solutions, shared technology and research results. This article provides an overview of the project status and next steps.
What an exciting first year for XReco! It’s been 12 months since we have kicked off our innovative project. Today, we take a look at our vision and mission, and our next steps.
Get ready for the exciting Day 2 of the XReco Consortium in Amsterdam! They’re reshaping XR narratives, immersing themselves in immersive journalism and mixing the past with the present. Timisoara becomes the XR Innovation Centre as legal and technical discussions drive the XReco vision. The General Assembly seals its unity. However, amongst the hard work, there is still a lot of fun to be found. Enter the future of XR – stay tuned!
Join us at XReco’s General Assembly in Amsterdam to explore progress tracking, Human-Centered Design, and ethical AI principles. With Demonstrator Storyboards showcasing XR’s potential and exciting demonstrator sessions, the XReco project is aiming for a future of extended reality while staying grounded in ethical excellence.
The XReco consortium has made it its mission to transform XR content creation and make it easier to integrate it into the media industry. The second on-site meeting in Barcelona was a defining moment on this journey.