ABOUT

Vision

XReco will pave the way for lifting the use of XR media content from being occasionally involved in media production to being regularly integrated in the media industry.

Mission

XReco’s mission is to make it easier to integrate XR content into the media industry by providing a platform that facilitates content sharing, search, and discovery.

Our technologies enable the creation of XR content faster and without the need for specific coding skills. We aim to create meaningful contributions of XR content through the creation of 3D objects and scenes from 2D images, changing the lighting of 3D objects, converting presenter videos into 3D representations, and controlling the viewpoint via smartphones. Additionally, our technology allows for teleporting news presenters on-site and location-based augmented reality, such as placing images or 3D objects in actual geo-locations.

In our XR Media Ecosystem we want to support the creation of XR experiences as well as sharing them with interested content creators, including buying and selling, based on fair copyright management and monetization schemes.

Objectives

While media organizations increasingly support non-linear experiences for the consumer, those are still limited to single channels and media domains. Although several media organizations have recently succeeded in breaking data silos, data sharing is mostly limited to the organization.

XReco will create a new data-driven ecosystem for the media industry, focusing on facilitating data sharing, search and discovery and supporting creation of news and entertainment content. The focus will be on the creation and (re-)use of location-related 2D and 3D assets and the creation of XR experiences.

The ecosystem’s core, represented by a Neural Media Repository (NMR), will foster inter-organisation content sharing and provide increased access to content for media creators, considering novel data monetization and rights management policies. A set of AI-based media transformation services are built around the NMR to produce novel media-and XR experiences, including 3D neural reconstructions, neural based device localisation, image stitching, de-/re-lighting and holoportation.

The developed technology will be validated in use case scenarios for the news media for XR-based broadcasting and automatic and customized multitarget news publishing, and for location-based information and entertainment content, with applications that also work in tourism and the automotive industry.

XReco will build an enabling technology and pave the way for lifting the use of XR media content from being occasionally involved in media production to being regularly integrated in the media industry.