[The] XReco platform merges the expertise of more than a dozen reputable European businesses and research institutions of different scales. The end product will open many venues for industry professionals from media, tourism, mobility, gaming, and automotive verticals.
Tourism is one such strong use case for XR media. Tourism and culture businesses can benefit from XR in three ways. (1) Highlighting their venue with location-based AR experiences, (2) creating self-guided tours that are accessible via mobile devices, (3) and convey information in an interactive and engaging way. With these benefits, organizations can attract more visitors to their physical premises, increase engagement time, and target younger age groups.
Artists can use AR to create low-cost installations, place digital art pieces on streets without worrying about taking care of the artwork and merge physical and virtual worlds to create more immersive experiences anchored in the real world. Having a CMS at hand alleviates the technical burden and lowers the barrier of entry to immersive XR media/art production.
Large archive holders, such as museums, memorials, cultural institutions, news organizations, national archives, and libraries; should closely monitor XReco project outcomes. The project will allow large archive holders to open their archives, and responsibly facilitate reuse of their media assets, with sound monetization and copyright management schemes. For example, a news organization may grant tour guides access to historical photos of a neighborhood, which can be used by the tour guides to offer a richer storytelling experience by utilizing the archival data, transforming it into XR, and presenting it to their clients.
A dedicated consortium member Continental is working on modern infotainment systems for automobiles. Large smart displays on cars allow passengers to experience AR during the ride. In-car smart displays is a novel platform for presenting AR content. In practice, a car ride can become a touristic experience with the right content at the right time.
Figure 2: ZAUBAR software running on Continental smart infotainment display as part of the XReco Romania excursion.