The first XReco Joint Business Clinic brought together experts from the media, tourism, and mobility industry. At the beginning of the Joint Business Clinic, we introduced XReco, presented the key benefits, and showed the potential it has to address the needs and gaps in the XR market. This led to fruitful feedback and discussions before we jumped into separate co-creative sessions.
During these two co-creative sessions, we asked the attending experts what current problems, needs, desires, and pain points there are in dealing with the development of XR experiences and their jobs to be done. These discussions fostered insights that were then collected on two canvasses. The first one is the Lean Canvas to create a more user-centric business model and built our XReco solution based on real-life problems. The second is the Value Proposition Canvas to gain an even deeper understanding of how XReco can deliver services that are gain creators and pain relievers for those using the services.
As such, the first XReco Joint Business Clinic provided a platform for engagement with business experts, allowing XReco to gain a deeper understanding of the customer needs and assess how it can potentially address those needs and solve existing problems. Our human-centered approach provided a platform for open dialogue, cross-functional collaboration, and alignment. With the Joint Business Clinic outcomes, we create applicable insights, refined concepts, and a deeper understanding that can be further developed and validated.