Over 200 international XR experts came to Berlin to discuss XR innovations, XR art and XR projects as part of NUMIXLAB. The XReco project was presented by XRBB in Berlin as one of the EU-funded projects.

Exploring the Future of Extended Reality with XReco

XR experts from 20 different countries made a 5 days journey to Munich, Leipzig, and Berlin and visited over 25 creative places and studios. The final destination of the inspiring tour was Berlin on November 28 and 29, 2024, co-organized by XRBB (Extended Reality Berlin-Brandenburg e.V.), a member of the XReco consortium, who oversees the project’s communications.

The two-day program took place at the Institute Français at the Kudamm Berlin, which became a hub of innovation and inspiration for over 150 international participants. The Berlin event featured 20 presentations, discussions, XR exhibitions, and networking opportunities. Among the highlights was the presentation of the XReco project by Finn Kortenbrede, Managing Director of XRBB.

The audience was introduced to the 5 pillars of the EU-funded XReco initiative:

1. Content Discovery and Reuse
2. 3D Reconstruction
3. 3D Human Representations, Holoportation, and Volumetric Videos
4. Authoring Tools for 3D and AR Productions
5. Content Sharing and Licensing

At the end, participants were encouraged to sign up for the XReco prototyping tests planned for 2025. As many content creators and XR artists were present, this opportunity was met with great interest. This is because XR artists and content creators will benefit greatly from the innovative tools that XReco is developing.

If you are interested in joining the testing phase in March 2025, subscribe to the XReco newsletter for further information. SIGN UP

Networking in an Immersive Atmosphere with XReco

On the evening of November 29, XRBB hosted a networking event at Berlin’s Studio 1111, where attendees connected in a relaxed setting surrounded by immersive wall installations by Berlin based artist Jens Blank. In adjacent rooms, participants explored additional XR installations and engaged in conversations with XR professionals from around the world.

About NUMIX LAB 

NUMIX LAB is a platform for digital Innovation and transatlantic exchange and dedicated to fostering digital creativity and collaborations between culture, audiovisual, and technology sectors. This year’s edition spanned Munich, Leipzig, and Berlin, offering five days of visits, workshops, and networking opportunities aimed at building synergies between European and North American artists, creatives, and institutions.

Participants explored innovative cultural venues, co-developed new approaches, and established partnerships. With over 25 creative studios, institutions, and cultural spaces involved, the fifth edition of NUMIX LAB was a resounding success, showcasing the potential of blending culture and technology.

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XReco (eXtended Reality mEdia eCOsystem) is an ecosystem for frictionless and permissioned 2D and 3D content transformation, creation, curation, and transaction. Our streamlined and efficient integration of technology results in improved content creation and search and retrieval, and thus a more efficient pipeline for customers and users. […]

XReco made waves at Immersive Tech Week 2022 in Rotterdam, redefining the possibilities of XR media content.

With a focus on sustainability and universal access, XReco aims to enhance production tools, improve content search and access, and foster data-driven sharing with fair copyright management. From the XReco consortium, Marlene Bart (XReco Communication Lead and Managing Director of Virtual Reality Berlin-Brandenburg) and Patrick de Lange (XReco Exploitation Lead and Founder & CEO of Sound) presented the project to the Immersive Tech Week visitors and received an overwhelmingly positive feedback. […]

Stereopsia’s 14th edition showcased XReco’s visionary media sharing and XR content creation approach, fostering innovation and collaboration in immersive technologies.
Stereopsia, the foremost gathering for immersive technologies, brought together entrepreneurs, investors, developers, and academics.

At the event, the EUROPEAN XR AWARDS were presented and there was an exhibition area with fascinating demos and the XR Showcase. XReco was in the spotlight and presented its visionary approach to XR technologies.

In the XReco ecosystem, media storage acts as a floor that houses traditional and XR assets. Data adapters and neural descriptors served as roots that nourish the trunk of the Neural Media Repository. This platform facilitates asset management and sharing between organisations.

Leaves and flowers animate the ecosystem, enabling content discovery, copyright management and monetisation. Tools like NeRF enable the creation of 3D objects from 2D sources. In the crown of the XReco tree, various companies are thriving, using the fruits of the ecosystem to create immersive journalism, tourism and entertainment in the mobile space.

Stereopsia provided the perfect stage to launch XReco, foster collaboration and inspire innovation. Participants joined XReco at Stereopsia to embrace the future of XR, where technology and creativity intertwine to transform our reality.